Lincoln and Ford are one of the top brands in the automobile market. But there are few people who disagree that Lincoln is a luxury car. The comment has been also made by the head designer of Ford, J Mays. He has justified his statement by putting forward various reasons.
He has stated that the Lincoln always lacked a unique DNA that can set it apart from the other similar cars in the market. But the company has launched the all new MKZ which has laid a strong foundation towards change.
The company has also shoot video where Jim Haul has explained all the changes that have been made in the car. Not this he has also done a good job to spot out the factors that have influenced the styling changes in the model.
The car manufacturer has used various small products from Buick and Ventiports to distinguish their cars from the others while they are driven on the roads.
The same path has been also followed by another car manufacturing giant Chevrolet. Some of the simplest things have been fitted in the car to attract the people.
These days the competition among the car makers have increases so much that the companies have to introduce new models in the market every now and then. It is also necessary to keep on improving the existing models by making subtle changes in them. This will make the car interesting to the new drivers as well. According to Jim Haul it has become very important for the companies to create a unique model to make the brand popular among the people. This is the only way to compete with the others in the market. All these things have been clearly demonstrated in the video by the expert.